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Burberry

| UX, UI

Burberry

| UX, UI

Burberry

| UX, UI

Trench bespoke tool

Trench bespoke tool

Trench bespoke tool

Dashboard Sidebar Close Up

I joined the product team in-house to help deliver the digital tool for the iconic Burberry trench bespoke service that was going to launch in the flagship shop in London.

I joined the product team in-house to help deliver the digital tool for the iconic Burberry trench bespoke service that was going to launch in the flagship shop in London.

I joined the product team in-house to help deliver the digital tool for the iconic Burberry trench bespoke service that was going to launch in the flagship shop in London.

Results

  • Launched and expanded to other regional shops (London, Seoul, Tokyo, Shanghai, and Taipei)

  • A sustainable product

    What were learned:

  • The experience could have done more immersively with the support of technology

  • The customization journey is a visually driven experience in the digital world

Results

  • Launched and expanded to other regional shops (London, Seoul, Tokyo, Shanghai, and Taipei)

  • A sustainable product

    What were learned:

  • The experience could have done more immersively with the support of technology

  • The customization journey is a visually driven experience in the digital world

Phase 1

Marketing research
Interview with the shop manager
Data analysis

Phase 1

Marketing research
Interview with the shop manager
Data analysis

Phase 2

Sketches
Quick wireframes

Phase 2

Sketches
Quick wireframes

Phase 3

Prototypes
In-house testing

Phase 3

Prototypes
In-house testing

Phase 1

Marketing research
Interview with the shop manager
Data analysis

Phase 2

Sketches
Quick wireframes

Phase 3

Prototypes
In-house testing

Full Dashboard

Seamless personalization experience

Seamless personalization experience

The UX experience referred to the physical shopping experience at the shop, we wanted to smoothly transform the experience into a digital space, from the customer journey to the personalization order.

User journey

  1. Create my own / inspire me

  2. Choose the gender

  3. Choose the style

  4. Customize the trench

  5. Review/edit my creation

  6. Authentication/Send to factory

Maximize visual experience

The process is a visually-led experience that heavily relies on real-time rendering of the trench to help customers visualize the outcome.

The approach was to prioritize the trench preview and minimize distractions from the menu selection. Also, to ensure legibility and clear interection between the two main panels, the preview and the menu selection.

Extracted currency modules
Extracted currency modules

Minimize friction

The customization journey was designed to maximize flexibility with minimal friction, the panel was placed at the bottom, so users could easily jump across sections to edit or review their selection.

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