Partnered with the branding agency - constant, I helped to extend their brand work to the digital space. The creative direction was led by the idea of ripples in water. The intention was to show how an initial act or disturbance moves outward, growing with effect. Something that seems insignificant can have a lasting impact on a state and also impact others too. This was the creative direction to show the community aspect of the brand in the visual strategy.




We elaborated the idea of the ripple effect and community-based therapy to consideration of web design - the photography, 3D rendering, diagram as well as the interaction.