01 Users feedback + Data critique
Based on the feedback collected from users, we learnt most of FITXR users were highly engaged with the filter to access to personalized content but less engaged with new content / collection or irrelevant content.
We looked into data to better understand their behaviours.
Key learnings:
01 Studio and Difficulty have the most interactions
02 Music is not the main filtering target
03 Users interact with arrows to go through classes
04 Old classes became undiscoverable as they got stacked behind
05 Favourite as a shortcut for users to find classes they repeat
01 Competitors research
Research to find out:
01 Optimal content discovery
02 Pushed content (Explore) vs relevant content (For you)
03 How the content was catered to the audiences/user, such as
sorting, terminology, etc
Research within/beyond the fitness field:
Supernatural, Peloton, Apple Fitness, Tonal, Open
Netflix, Youtube, Spotify, HBO
Key learnings:
Thumbnails VI gives visual guidance, as well as thumbnail sizes
Most of these apps have dedicated space for push content
Tabs commonly used on top to navigate to themed content, row, and scrolling for browsing
Users would engage if the content is relevant
Good content engagement comes from the good algorithm
02 Defining the problems
Putting them together, we concluded the insights into 5 problem statements :
01 Users don’t get to explore content fully
02 Users are less engaged with content that are not relevant/uninterested to them
03 Users don’t get personalized content / hence they use filter straightly to ‘personalize’ their content
04 Users don’t interact with older classes unless they are saved as favorite
05 Users interact little with the collections tabs
03 How might we...
A cross-functional workshop was held to share perspectives with the ‘how might we’ framework, the aim was to expand our challenges/problems with open-ended questions that can help generate a wide range of ideas.
How might we show more content for users to explore?
How might we show older content?
How might we show users personalized content?
How might we make collections more discoverable?
03 Putting designs into VR environment
Some wireframes on minor ‘quick fixes’ based on the current home were explored initially, but we came to the conclusion that there were no ideal solutions to fit all with such limitations.
We have to redesign the home screen structure - was what we came to agreement.
In order to test the usability of the design, I started by designing with configurable panels in mind, then putting them into VR environment via ShapeXR, which allowed me to play around with the layout, and spot/adjust any issues that I didn’t realize while looking at the 2D monitor.
Little details matter
Small buttons are hard to navigate in VR
Small fonts are hard to read in VR, and kerning to be adjusted
Avoid clusters of information, elements
Clear visual hierarchy through thumbnails, and sizes. Too many class thumbnails appear overwhelming
03 Solution: Configurable panels
Configurable panels as solutions that cover content and functionality for:
For you
you might like, relative classes
Pushed content
collection, featured classes
My activity
history, milestone, saved classes
Bottom bar (Stays due to technically restrain)
shortcut items
Here are the items we wanted to validate on with users:
Layouts for each section
Terminology
Redesign home vs Original home
and a task:
Identify a boxing beginner class
04 User testings and learnings
We conducted two rounds of user testings.
In summary, users prefer the new home screen, and felt excited and engaged with the content. The first reaction, was not able to find where the filter is with old habit, but managed to locate it after exploring.
For you
User attention in VR starts from center/middle, to sides
Equal grid layout = don’t know where to focus
Small nav arrows/scrolling bar = unfriendly to use
Users don’t notice/interact with the new placement of filter bar
Pushed content
Small box = uneasy to browse = shorter time spent
Users feel confused when the class thumbnails are similar to the main panel
My activity
Saved classes as shortcut
Users use history to repeat class, quickly
‘Milestones’ boost momentum
‘Working plan’ is not intuitive to understand
Icons menu bar are clear to navigate
